Eric Dennis founded Good Signs in early 2010 to help people feel better, and combat the fear and division in the world. What began as a desire to strengthen communities, transformed into a worldwide movement focused on being positive.
Today, thousands of people on six continents carry, wear, and share Good Signs, encouraging and empowering their community, reminding others to be happy, hopeful, and ultimately provide a catalyst for the positive changes they wish to make in their lives.
We have created an inspirational icon, empowered it with a worldwide, passionate volunteer force, and will utilize it to shine positive light on the difference-makers who contribute to a better tomorrow. Fresh off a successful Kickstarter campaign, we are growing our brand through partnerships, licensing, merchandising, events, and the launch of Good Sign Magazine in Q2 of this year.
Our celebrity brand has traveled the world, powered by positivity. By sheer necessity, our inspirational platform has been welcomed into the hearts and minds of a world community. Through music, adventure, consistency, and optimism, Good Signs have gone viral in the hands of the Good people that believe and need them enough to carry, wear, and share them with others. Wherever Good Signs reside, a story of enduring passion, hope, and spectacle will be told to encourage and empower others; to remind them they are not alone; and that they too, are spectacular!
It is for these very reasons that Good Signs have become the common ground between the music, and those dancing to it. It is the reason Marcus Mumford of Mumford & Sons spotted a Good Sign in a crowd of 40k, and requested it for his bedroom wall. It is the reason we broke bread with Edward Sharpe & the Magnetic Zeros, and Alex Ebert related Good Signs to their hit song “Home” when he spotted it in a crowd, performing in Louisville. It is the reason Scott Avett, of The Avett Brothers took a Good Sign on stage, and raised it over his head while dancing and performing in Northern Michigan. It is the reason George Clinton carries a Good Sign on his suitcase, wherever he travels.