Calling Detroit’s grittiest creatives for Concept 56

by Good Sign on January 21, 2016


Detroit-based creatives are invited to apply for Jägermeister’s Concept56 campaign until January 30th. Originally launched in Amsterdam, Concept56 is coming to America for the first time and has selected Detroit as its first stop.

Concept56 puts together a team of 5 talented creatives, aged 21 and up, to go through a process of 6 months during which they design and produce the event of a lifetime. Once hired, the team will operate out of a pop-up office and receive a salary and full-time coaching from local professionals. They will also participate in weekly inspiration sessions lead by influential members of the community.

Since early December Andrey Douthard, of Paramita Sound, and local tastemaker Julian
Spradlin have been scouting the city for qualified applicants across Detroit’s many
communities. Concept56 is also working with a small select number of home-grown
photographers throughout the campaign including Detroit-based photographer Justin

“We’re looking for talented and creative individuals,” says Julian. “Most importantly we’re
looking for those who will represent an authentic side of Detroit whether they have
experience in an agency setting or not. ”

Structured like a traineeship, Concept 56 participants will gain a hands-on experience by
truly immersing themselves into the ins and outs of the creative industry. The positions
available include: project manager, copywriter, graphic designer, marketer and event
manager. Applicants must be able to commit to at least three days per week beginning in
February to fully partake in the realization of the event.

To be considered an application form must be submitted by January 30. Before announcing
the team, hopefuls will be invited to interview and make a case for why they’d be the right
person to participate in this unique opportunity. The selection process is highly competitive, only five of Detroit’s top talents will be selected.

Visit or follow us on Instagram @concept56_detroit and Twitter
@Concept56_DET for more information.

Apply here

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