Two brothers.
One Good Sign.
A simple invitation to connect. A message that people would make their own.
Our story begins in St. Augustine, Florida, in 2010.
Read the story
It started with
a conversation.
Eric Dennis and his brother Jesse were sitting in Eric’s truck outside a mall in St. Augustine. They were looking for a way to connect with people in a place that was unfamiliar to them.
Eric suggested making a sign and sitting on a bench in the mall. Something that would make people stop, ask a question, and start talking.
Jesse had the words.
“It should just say,
This is a good sign.”
From a piece of paper
to a yellow diamond.
The first version was a black-and-white rectangle, printed on plain paper. People responded to the idea, but the brothers also heard that anyone could print one themselves.
Eric then imagined the yellow, caution-shaped design. They took the idea to a local graphic designer, and the first Good Sign logo took shape.
The sign became something to carry, share, and recognize. Its purpose stayed rooted in that first conversation: creating human connection.
The idea began with two people.
The story belongs to many.
The people who carry Good Signs give the message a life beyond its beginnings. Meet the community, explore the stories, or find a sign to share.