The people who
carried the sign.
The archive describes a movement built by a founder, writers, makers, photographers, festival travelers, and a much wider circle of people willing to carry a hopeful message into public.
Eric Dennis
Archive posts identify Eric Dennis as Good Sign’s founder and a primary voice for its origin, design, distribution, and intended purpose. The record also warns against a shortcut: names such as “Good Sign Guy” and “Good Sign Man” were used inconsistently over time and should not be treated as permanent identities without confirmation.
Kevin Alan Lamb
Kevin Alan Lamb is the most consistently named writer and public carrier in the reviewed archive. A 2014 statement credited to him gives Team Good Sign its fullest surviving philosophy: a family joined by care rather than dues, blood, or initiation, celebrating ordinary people whose choices help others.
Norm Kittleson and Good Sign Dan
Norm Kittleson appears repeatedly across festival and community posts, where the page credits him with communicating the mission through kindness and care. Good Sign Dan supplied one of the archive’s clearest explanations of carrying the sign: a change in perception, a search for positive inspiration, and a catalyst for conversation.
Makers, photographers, and the wider team
Adam Pierce appears as a hands-on adapter of the idea, rebuilding a weather-worn sign with plans for lights and a camera. Matt Feeser is linked to photography and geographic reach. Many more people appear across gatherings, travel photographs, and tagged posts.
Team Good Sign reads less like a membership list than a practice: carry the message, notice people, invite conversation, and pass the object, or the idea, to someone else.
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